1. Non-technical business users for creating code-free BI apps by focusing on business content rather than technical design
  2. Customers with small IT departments to allow them to be more productive by doing more with less
  3. Customers with large IT departments to allow rapid rollout of useful BI apps while freeing up resources in parallel to work on custom built specialised BI app requirements
  4. SAP Partners to package rapid deployment of BI apps with complementary value-added services for their clients